Brand Identity
& Design

Atelier Child is a luxury brand for childrenswear.  The brand was created for mums who were fashion conscious and loved to dress their children in quality timeless pieces with an edge of cool. This had to be reflected in the brand identity and design. The first collateral was developing a brand book that could be used to introduce the brand and be the reference point to the ethos of the brand and the customer they seek. From here, this influenced the swingtags, labels, packaging, look book, website and all collateral pieces. This brand was built with a beautiful freedom of designing for a customer with fashion and luxury at the forefront.