STREETS ICE CREAM

GAYTIME
CRUMBS

Streets Ice cream were launching a new product - Gaytime Crumbs taken from the  beloved Aussie icon, Gaytime. The brief was to make a short social media video to entertain and create hype for the Gaytime fans.

The idea was to start with the original Gaytimes shaking off their crumbs and the crumbs taking on new identities with new food applications. The brand yellow colour was used for all props to keep it bold, graphic and synonomous with the product. 

Art Director - Liza Vella
Photographer - Sean Thomas
Stylist - Jenni Booth