Woolworths

Back to School

ART DIRECTION & DESIGN 

I worked on the Back to School campaign for 2020 which included Art Directing and designing a catalogue for print and digital. 
Concepts were created around the imagination of children and the idea of illustrating their creative thoughts around them. 

We photographed the children in position and then I illustrated free hand drawings around their composition to get the effect.
Big bold colours are used throughout the catalogue along with free hand white line drawings to keep it playful.

This catalogue won GOLD at the Real Media Awards in 2020.

 Art Direction & Design - Liza Vella
Photographer - Sean Thomas
Stylist - Jenni Booth