DAVID JONES
BEAUTY BOOK

WINTER

Working for M&C Saatchi, my role as Senior Art Director was to conceptualise and develop seasonal campaigns for David Jones. Leading the creative conceptualisation  across several Beauty campaigns allowed for a great level of creative freedom, working for multiple luxury and dynamic brands with beautiful design ethos. The beginnings of the process included moodboarding the campaing direction, illustrating, and designing layouts and seeing the campaign through to finalisation. The design boundaries were pushed to an editorial direction which was new to David Jones. The book was curated with a high calibre of beauty brands so each page could be treated individually to promote their product. The Art Direction for shooting still life is so much fun because you can explore and push creative to the next level whilst shooting at a small scale.

Beauty campaigns rolled out through print, POS, website, press, window displays and OOH. 

Art Direction - Liza Vella
Beauty Photographer - Chris Colls
Still Life Photographers - Dieu Tan & Paul Mason
Stylist - Jen Booth & Sheridan Davies