WGEA

GENDER PAY GAP

Government Agency WGEA required a topline video to communicate the difference between Gender Pay Gap
and Equal Pay for the WGEA website and social platforms. 

The concept for the idea of the video was created to use the lift
as a metaphor for career progression. The levels signify the progression and the hurdles women face in their career, forcing them to get off the lift early. The men however, remain in the lift
as a symbol of how unaffected their career is overtime. 

Working alongside copywriter Julia Bonello, a script was established for subtitles and a voiceover to communicate the message. 

Art Direction - Liza Vella
Copywriter - Julia Bonello
DOP - Sean Thomas
Director - Darren Ralph
Production - Amanda Davies
Stylist - Jenni Booth