The Menswear campaign for David Jones is a premium seasonal campaign
featuring high-end fashion brands aimed at the luxury loving customer.
This campaign reflected the 60s with reference touchpoints to the TV series, Mad Men and the advertising world of the era - but with a contemporary edge. Design and conceptual development for the Mens suiting campaign had great creative freedom and budget that allowed in-depth interior sets to be created in studio to create the vision.
The campaign rolled out over print, window display and OOH.
Art Direction - Liza Vella
Photographer - Troyt Coburn
Fashion Stylist - Kelvin Harries
Interior Stylist - Jenni Booth
Still Life Photographer - Eddie Urrutia
ROCKY ROAD MALLOWSART DIRECTION
WOOLWORTHS BTS 2020 CATALOGUEART DIRECTION & DESIGN
CRAFTED SOURDOUGHART DIRECTION
DAVID JONES BEAUTY - SUMMERART DIRECTION
ATELIER CHILDBRANDING & DESIGN
WOOLWORTHS BBQ RANGEART DIRECTION
SMITHS BBQART DIRECTION
JATZ DRUMSTICKART DRIECTION
GAYTIME CRUMBSART DIRECTION
MILKHOUSEBRAND IDENTITY & DESIGN
BRAS'N'THINGSDESIGN. POS. PACKAGING
Fashion Art DirectionFashion
DAVID JONES BEAUTY - WINTERART DIRECTION
Interiors Home BookInteriors David Jones
WOOLWORTHS CHRISTMAS 2020 CATALOGUEART DIRECTION & DESIGN