Rocky-Road-Final
Rockymountain

Woolworths

Rocky Road
Mallows

A campaign surrounding the the launch of a new product - Rocky Road Mallows. The release required video and digital assets to introduce the product.
Highlighting the Australian origins of rocky road chocolate the art direction takes the customer on a sensory journey by following a classic Australian road-trip  travelling through a world made of chocolate and rocky road ingredients for a nostalgic experience. 


Art Director - Liza Vella
3D Animator - Aditya Putra

Storyboard 

RockyRoad-Storyboard1
RockyRoad-Storyboard
31210_Rocky-Road_video

Selected Works

WOOLWORTHS BTS 2020 CATALOGUEART DIRECTION & DESIGN

CRAFTED SOURDOUGHART DIRECTION

ATELIER CHILDBRANDING & DESIGN

DAVID JONES MENSWEARArt Direction

BWSART DIRECTION

WOOLWORTHS BBQ RANGEART DIRECTION

SMITHS BBQART DIRECTION

JATZ DRUMSTICKART DRIECTION

GAYTIME CRUMBSART DIRECTION

MILKHOUSEBRAND IDENTITY & DESIGN

BRAS'N'THINGSDESIGN. POS. PACKAGING

OreoArt Direction

WGEAART DIRECTION

Interiors Home BookInteriors David Jones

WOOLWORTHS CHRISTMAS 2020 CATALOGUEART DIRECTION & DESIGN