Woolworths

Rocky Road
Mallows

A campaign surrounding the the launch of a new product - Rocky Road Mallows. The release required video and digital assets to introduce the product.
Highlighting the Australian origins of rocky road chocolate the art direction takes the customer on a sensory journey by following a classic Australian road-trip  travelling through a world made of chocolate and rocky road ingredients for a nostalgic experience. 

Art Director - Liza Vella
3D Animator - Aditya Putra

Storyboard