Woolworths

Oreo's

Oreo required a post for facebook that focused around the tradition of dunking oreo's into milk. 

The idea was to disrupt scrollers with an illusion of a standard facebook post where the oreo biscuit breaks out of bounds as they scroll down. By creating a frame that looked like a standard post and using clever animation it played an illusion of the oreo rolling out of frame and dunking into the next post that becomes a pool of milk.
The milk splash than splashed upwards and outwards which gave the illusion of your screen covered in milk.

Art Direction - Liza Vella
DOP - Sean Thomas
Photography Assistant - Joshua Moll
Animation - David Melfi

Behind
the Scenes

To capture the splashes and milk flow, we created a set
and filmed hundreds of oreo's splashing into milk in slow motion. So much fun!!