Christmas 2020 was a big ordeal for all around the world. There was an emphasis on staying home and spending Christmas at home. With Woolworths, we wanted families to create a special Christmas at home with their loved ones through cooking a Christmas feast and setting their tables with an Australian authenticity by using bush natives and their best dinnerware . It was about creating something special and bringing back the Christmas magic in whatever capacity people could in their own situation.
There was freedom with creating this catalogue that had
a premium editorial design and focused on giving the customer the best inspirational catalogue they could
use for their Christmas planning.
The catalogue had a heavy pre production process
to gear up for a solid 4 week shoot covering the intense photography of shooting all styled entertaining shots.
Every ham and pudding was drawn for concept prior
to the shoot along with a tight pre-production document.
The digital iteration of the catalogue saw the creative
assets come to life. The catalogue was received with
great success across the business.
Art Director - Liza Vella
Photographer - Sean Thomas
Stylist - Sally Parker
Digital Designer - Michael Bevan
ROCKY ROAD MALLOWSART DIRECTION
WOOLWORTHS BTS 2020 CATALOGUEART DIRECTION & DESIGN
CRAFTED SOURDOUGHART DIRECTION
DAVID JONES BEAUTY - SUMMERART DIRECTION
ATELIER CHILDBRANDING & DESIGN
DAVID JONES MENSWEARArt Direction
WOOLWORTHS BBQ RANGEART DIRECTION
SMITHS BBQART DIRECTION
JATZ DRUMSTICKART DRIECTION
GAYTIME CRUMBSART DIRECTION
MILKHOUSEBRAND IDENTITY & DESIGN
BRAS'N'THINGSDESIGN. POS. PACKAGING
Fashion Art DirectionFashion
DAVID JONES BEAUTY - WINTERART DIRECTION
Interiors Home BookInteriors David Jones