A new cafe was opening in south Sydney and required creative
development with a brand identity that would infiltrate through their interiors, their brand language and collateral pieces like menu's and packaging.
The area has an untouched beauty of the surfing suburbs of the 70s and brought back the idea of the local Milk Bar to the streets.
It reflected a nolstagic perspective with tones of the California photographer Hugh Holland and his skater subjects
of the era. It needed to be inviting and warm but reflect a modern minimalism and an edge of cool.
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