Peters was releasing a limited edition Ice cream combining a salty and sweet duo of Aussie favourites Jatz crackers and Drumsticks.
I was engaged to art direct a social media video to launch the product on Woolworths social and digital platforms.
Graphically strong and with the use of 3D animation, the idea was show conflict between the the salty and sweet flavours and create an army of jatz biscuits colliding with the drumstick as they merge together to become a strong entity.
Art Director - Liza Vella
Photographer - Sean Thomas
3D animation - Rob Kaley
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